Target Appetite

• Operators of autonomous agricultural equipment.
• Manufacturers of agricultural robotics, sensors, and control systems
• Developers of IoT-enabled farm systems
• Vertical farm operators and controlled-environment agriculture providers
• Suppliers and distributors of agricultural robotics and smart equipment
• Service, maintenance, and repair operations for advanced farming technologies
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Advanced Agriculture

For most of human history, agriculture has been defined by soil, tools, and manual labour. Today, it is increasingly about software, robotics, and integrated systems. From autonomous tractors that can operate day and night, to vertical farms powered by climate-controlled environments and sensor-driven irrigation, the agricultural sector is undergoing a fundamental technological shift. These innovations promise to boost yields, reduce resource consumption, and make food systems more resilient.

But with these new opportunities come new risks. System downtime in an automated farm can halt production, hardware and software failures in precision agriculture can have wide-reaching consequences across supply chains, and perishable output combined with concentrated dependencies on technology providers mean exposures are very different from those in traditional farming.

ATA understands that traditional insurance frameworks are not designed for these risks. Our underwriting approach focuses on the operational realities of advanced agriculture, from system dependencies and uptime risks, to concentration of suppliers, to the unique liability exposures faced by farmers adopting autonomous technologies.

The Role of Insurance in Commercialising Advanced Technologies

As advanced technologies shift from development to full-scale commercial use, managing the risks associated with these innovations becomes essential for their success. ATA plays a pivotal role in enabling these new industries to thrive by offering tailored insurance solutions that address their unique challenges.

Third Party Liability Protection: Across all sectors of advanced technologies, accidents and system failures can be hard to predict and can lead to significant third-party claims. ATA offers strong liability coverage, ensuring that manufacturers and service providers are protected from the financial repercussions of property damage or personal injury claims.

Product Liability Insurance: Companies developing advanced technologies like battery systems or autonomous vehicle software face heightened risks as they bring these complex solutions to market. ATA’s specialized products liability insurance helps mitigate the risk of product failures, recalls, or malfunction that could otherwise derail a company’s growth.


The rapid advancement of technology introduces a range of complex risks. As industries evolve, effective risk management becomes critical. ATA provides tailored expertise to help you address these challenges, ensuring your operations are secure and future-ready.